About Us
European Quality. Australian Heart.
Our Story:
Driven by Passion, Vetted by Experience
Welcome to Silcare Australia—your official gateway to world-class nail and beauty products. We are a proudly Australian family-operated business, driven by a deep, professional passion for the nail industry.
Our founder, Marianna Hockley, is a working nail technician with over 15 years of hands-on experience in the beauty sector. Our journey to bring these products to Australia wasn't a commercial decision; it was a personal commitment to quality. For over a decade, every single product, including builder gels , BIAB etc., we chose to import was rigorously tested on Marianna's own clients.
We started Silcare Australia because we recognized a need in the Australian market for products that truly combine cutting-edge technology, exceptional performance, and accessible pricing, all while providing the friendly, personalized service only a family business led by a professional can offer.
"I am not just a sales manager; I know these products inside and out. I understand the challenges nail technicians face daily. I can offer the best tips and guidance because I am still working in the field. What we offer to Australia is what I personally trust and use."
Growing Together:
Our Commitment to the Australian Nail Community
At Silcare Australia, our purpose is clear: to elevate the professional standard of the Australian nail industry. We achieve this through a strategic commitment to high Volume and Value, proving that world-class European quality can be both accessible and competitively priced.
For us, success is relational. Our local team practices a 'High-Touch' partnership approach, dedicating time to meet with salon owners and understand their needs. By investing in these one-on-one relationships, we aim to be more than a supplier—we strive to be your dedicated long-term ally.
We are passionate about professional development.
To support and enrich the Australian nail industry's current high standards, we are planning a major complimentary offering:
free online courses featuring celebrated European experts.
This initiative, launching in the near future, is a direct investment in your skills, connecting you to the latest global techniques and building collective industry credibility.
To ensure you don't miss the launch details, please follow us on Instagram —all further information will be posted there soon!
Manufacturing Excellence
We partner with the best to deliver the best. The Silcare manufacturing facility operates at an impressive scale, and we leverage this massive capacity to ensure consistent, high-volume, and safe production for the Australian market:
- Workforce: The manufacturing operation employs over 350 dedicated professionals.
- Facility Size: Production takes place in state-of-the-art modern halls covering more than 35,000 m².
- Production Volume: The UV gel and hybrid nail polish department manufactures 600 batches per month, with massive capacities ranging up to 450,000 kg.
- Global Standards: We guarantee that all products meet the highest international standards for safety and aesthetics, ensuring our Australian clients receive only the most reliable formulations.
Committed to Australia
While our roots are in European innovation, our business is firmly planted in Australian values:
Family Operated: As an Australian family-operated business, we pride ourselves on personalized customer service and building long-term relationships with our clients and community.
Local Focus: We operate locally, stocking our full range of products right here to ensure fast dispatch and reliable service across the continent.
Professional Support: We offer dedicated customer support, local educational resources, and tailored wholesale programs designed specifically for Australian salons and nail technicians.
Our Promise: To supply the Australian market with internationally renowned, high-quality, and innovative nail products, backed by local expertise and service from our dedicated family team.
